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studymite studymite
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5 years ago

Question 1.

A major advantage of a(n) ________ strategy is that the company does not tie its reputation to the product.

• licensing

• blanket family name

• brand revitalization

• category extension

• individual-names

Question 2.

Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings—in effect ________ the parent brand.

• cannibalizing

• eroding

• feeding back to

• reinforcing

• diluting
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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sliceofoctopisliceofoctopi
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5 years ago
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studymite Author
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5 years ago
Helped a lot
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Mcb
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Good timing, thanks!
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