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Home Q & A Board Other Fields Homework Help Business Marketing
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Migo7s Migo7s
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5 years ago

Question 1.

There are a number of specific roles brands can play as part of a brand portfolio. List and briefly describe the four roles described in the text.

Question 2.

Marketers of successful 21st-century brands must excel at ________—the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value.

• competitive differential advantage

• promotional planning

• strategic brand management

• brand personification

• brand awareness
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jrhome1985!jrhome1985!
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Migo7s Author
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#2
5 years ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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