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gcd99br gcd99br
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5 years ago

Question 1.

A marketing manager stresses to a newly hired brand manager the importance of having a strong brand. All of the following would be advantages that the marketing manager might stress to his subordinate EXCEPT ________.

• lower margins

• greater loyalty

• possible licensing opportunities

• less vulnerability to marketing crises

• improved perceptions of product performance

Question 2.

Apple Computer achieves incredible brand loyalty largely by delivering on its ________ to "create great things that change people's lives" by combining superior design functionality and style in its products.

• brand resonance

• brand dynamic

• umbrella branding

• brand entity

• brand promise
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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dnlee1dnlee1
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gcd99br Author
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#2
5 years ago
Thank you for answering so quickly
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