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zar zar
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5 years ago

Question 1.

If a manager is looking for a "report card" on past performance of a brand, he or she should turn to an examination of the brand ________.

• image

• compatibility

• strength

• dominance

• stature

Question 2.

Matt always thinks of Die Hard batteries when he thinks of a dependable car battery.  This is an example of brand ________.

• judgments

• feelings

• scope

• imagery

• salience
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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jzhu11jzhu11
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5 years ago
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