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yuknam yuknam
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5 years ago

Question 1.

The famous "Plop, plop, fizz, fizz! Oh, what a relief it is!" campaign is a good example of what is called a brand ________.

• perception

• bond

• personification

• element

• visual

Question 2.

Although initially an online book seller, Amazon.com chose not to call itself "Books 'R' Us," enabling it eventually to sell a wide range of products.  This naming decision makes the brand element more ________.

• likable

• meaningful

• protectible

• memorable

• transferable
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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BobbyDBobbyD
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5 years ago
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yuknam Author
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#2
5 years ago
Thanks for your help!
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