Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
fattykay92 fattykay92
wrote...
Go to Answer
Posts: 467
Rep: 11 0
5 years ago

Question 1.

Customers can now buy Jeep strollers and apparel, which are not manufactured by Jeep, but are instances where Jeep has received payment from the manufacturers of these products to use Jeep's brand name.  These items are considered ________.

• family products

• brand extensions

• licensed products

• subbrands

• line extensions

Question 2.

Many firms use ________ in order to take advantage of corporate-image associations such as innovativeness, expertise, and trustworthiness to directly influence consumer evaluations.

• brand revitalization

• blanket family names

• the brand discount rate

• individual names for each product

• separate family names for all products
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 62 times
1 Reply
Replies
Answer verified by a subject expert
samah952samah952
wrote...
#1
Posts: 367
Rep: 48 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

fattykay92 Author
wrote...

5 years ago
You make an excellent tutor!
kiara23247843
wrote...

Yesterday
this is exactly what I needed
apelton
wrote...

2 hours ago
This site is awesome
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  917 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 540
  
 618
  
 3312
Your Opinion
Which is the best fuel for late night cramming?
Votes: 145
Previous poll results: Which country would you like to visit for its food?