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ujesssss ujesssss
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5 years ago

Question 1.

Four general strategies can be used in branding. Which of the following strategies is the one used by Kellogg's when it follows a subbranding policy with Kellogg's Rice Krispies, Kellogg's Raisin Bran, and Kellogg's Corn Flakes?

• Individual names

• Separate family names for all products

• Blanket family names

• Global names for all products

• Corporate name combined with individual product names

Question 2.

Assume you are a marketing manager that wishes pursue a process of strategic brand management. List the four main steps that you would most likely go through to accomplish this task.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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JlynnJlynn
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ujesssss Author
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