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nyounger nyounger
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5 years ago

Question 1.

Identify the three important principles for internal branding presented in the text.

Question 2.

As a branding manager, you have recommended to your board of directors a corporate policy of blanket family branding. Write a brief statement outlining the advantages of blanket family branding.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Cele_1015Cele_1015
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