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regina nana regina nana
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5 years ago

Question 1.

When Campbell's soups began advertising its soups as excellent snacks, it was using which of the following volume-oriented brand usage strategies?

• Use the product in older, more traditional ways.

• Use more of the product on each occasion.

• Use the product in new ways.

• Use improved quality to attract new users.

• Use the product on more occasions.

Question 2.

Managers try to stimulate sales by modifying the product's characteristics. Which of these modifications has as its aim to increase the product's functional performance?

• Style improvement

• Quality improvement

• Packaging improvement

• Feature improvement

• Fashion improvement
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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JlynnJlynn
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regina n. Author
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5 years ago
Thanks
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