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liljay liljay
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5 years ago

Question 1.

In the decline phase of the product life cycle, if a firm "milks" the firm's investment to recover cash quickly, it is using a strategy called ________.

• psychological divestment

• abandonment

• harvesting

• reverse engineering

• positioning

Question 2.

If an organization chooses "harvesting" as a decline stage PLC strategy, the first step in using such a strategy would likely be to ________.

• cut R&D costs and plant and equipment investment

• rejuvenate the brand or product

• require that all distributors reduce inventory of older models of the product

• cut all promotional expenses

• cancel distribution contracts
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Niquegirl21!Niquegirl21!
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liljay Author
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5 years ago
Thanks
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