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wrote...
Posts: 137
2 months ago

Question 1.

Category membership is seen as the products or sets of products with which a brand competes and which function as close substitutes.

• true

• false

Question 2.

Associations that make up points-of-difference are based exclusively on product features.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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1 Reply
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Answer verified by a subject expert
wrote...
Posts: 183
Rep: 9 0
2 months ago
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Answer 1

true

Answer 2

false
1
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