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Posts: 155
2 months ago

Question 1.

There are three consumer desirability criteria for PODs (points-of-difference): price, value, and respectability.

• true

• false

Question 2.

A firm must be sufficiently committed and willing to devote enough resources to create an enduring positioning for its points-of-difference to be considered deliverable.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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3 Replies
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Answer verified by a subject expert
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Posts: 183
2 months ago
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Answer 1

false

Answer 2

true
1
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wrote...
2 months ago
Appreciate the effort, thank you!
wrote...
2 months ago
You're very welcome ... please mark the topic solved when you get a chance
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