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Home Q & A Board Other Fields Homework Help Business Marketing
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jonnyjon jonnyjon
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5 years ago

Question 1.

Consumers are typically content to accept the trade-offs inherent in negatively correlated attributes or benefits.

• true

• false

Question 2.

The obvious means of differentiation, and often most compelling to consumers, relate to aspects of the product and service.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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kamronetkamronet
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5 years ago
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