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With respect to product life cycles, a style can last for generations and go in and out of vogue.

Hernando G.

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With respect to product life cycles, a style can last for generations and go in and out of vogue.

Question 1.

According to information presented in the text, pharmaceuticals have a cycle-recycle product life-cycle pattern because, as sales begin to decline, companies reinvigorate their promotions, which produces a second cycle of smaller magnitude and duration.

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• false

Question 2.

With respect to product life cycles, a style can last for generations and go in and out of vogue.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 100 times

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h00304413

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More solutions for this book are available here

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Hernando G. Author

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Thank you for answering so quickly

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