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Home Q & A Board Other Fields Homework Help Business Marketing
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emyleepatton emyleepatton
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5 years ago

Question 1.

Because of the pioneer advantage, virtually all market pioneers demonstrate market staying power and sustained product growth.

• true

• false

Question 2.

Pioneers who start markets through incremental innovation have much higher survival rates than those who start a market with a really new product.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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ccnastopoulosccnastopoulos
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5 years ago
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emyleepatton Author
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#2
5 years ago
Thank you for answering so quickly
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