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dillon_green23 dillon_green23
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5 years ago

Question 1.

Once a market has consolidated, it will remain consolidated until the product class dies.

• true

• false

Question 2.

Assume that you are the marketing manager for a large appliance manufacturer. You have had five quarters of rapid sales growth and would like to prolong the eventual downturn that always follows periods of high growth for as long as possible. You also know that any one of six strategies for sustaining rapid market growth can be used to achieve your objective. What are the six generally accepted strategies for sustaining rapid growth in a market from which you will make your choice?
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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AndreasnlnvldAndreasnlnvld
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5 years ago
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5 years ago
Thank you, thank you, thank you!
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