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Posts: 161
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2 months ago

Question 1.

"It's not delivery, it's DiGiorno!" This ad campaign helped DiGiorno's pizza become the frozen pizza leader. Which of the following terms is most associated with the company's promotional success strategy?

• Vertical integration

• Price leader

• Superior quality control

• Clever positioning

• Value relationships

Question 2.

________ may be based on virtually any type of attribute or benefit. For example, FedEx uses "guaranteed overnight delivery" and Nike uses "performance."

• Points of service

• Points of defensibility

• Points of conflict

• Points-of-parity

• Points-of-difference
Source  Download
Marketing Management
Edition: 13th
Authors:
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wrote...
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2 months ago
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Answer 1

Clever positioning

Answer 2

Points-of-difference
1
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wrote...
2 months ago
Appreciate the effort, thank you!
wrote...
2 months ago
You're very welcome ... please mark the topic solved when you get a chance
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