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malabranche13 malabranche13
wrote...
Posts: 478
5 years ago

Question 1.

Consumers might not consider a travel agency truly a travel agency unless it is able to make air and hotel reservations, provide advice about leisure packages, and offer various ticket payment and delivery options.  These service elements are considered ________.

• category points-of-parity

• category points-of-difference

• competitive points-of-parity

• conceptual points-of-parity

• competitive points-of-difference

Question 2.

As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?

• To point out competitive points-of-difference

• To globalize competitive points-of-difference

• To rationalize competitive points-of-difference

• To emphasize competitive points-of-difference

• To negate competitive points-of-difference
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jesika1122jesika1122
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Posts: 376
5 years ago
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malabranche13 Author
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5 years ago
Good timing, thanks!
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Yesterday
this is exactly what I needed
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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