Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
asjstr asjstr
wrote...
Go to Answer
Posts: 465
Rep: 8 0
5 years ago

Question 1.

"It's not delivery, it's DiGiorno!" This ad campaign helped DiGiorno's pizza become the frozen pizza leader. Which of the following terms is most associated with the company's promotional success strategy?

• Vertical integration

• Price leader

• Superior quality control

• Clever positioning

• Value relationships

Question 2.

________ may be based on virtually any type of attribute or benefit. For example, FedEx uses "guaranteed overnight delivery" and Nike uses "performance."

• Points of service

• Points of defensibility

• Points of conflict

• Points-of-parity

• Points-of-difference
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 69 times
2 Replies
Replies
Answer verified by a subject expert
zachcarytcriszachcarytcris
wrote...
#1
Posts: 364
Rep: 47 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

asjstr Author
wrote...
#2
5 years ago
Appreciate the effort, thank you!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1631 People Browsing
 116 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 278
  
 655
  
 468
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 352
Previous poll results: Does a gender wage gap exist in America?