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Question 1.

A(n) ________ is a group of firms that offer a product or class of products that are close substitutes for one another.

• monopoly

• industry

• cartel

• demand field

• cooperative

Question 2.

Using the market approach, ________ are companies that satisfy the same customer need.

• partners

• entrepreneurs

• innovators

• followers

• competitors
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Marketing Management
Edition: 13th
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Answer 1

industry

Answer 2

competitors
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Slight Smile Good luck on the rest
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