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Using the market approach, ________ are companies that satisfy the same customer need.

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Using the market approach, ________ are companies that satisfy the same customer need.

Question 1.

A(n) ________ is a group of firms that offer a product or class of products that are close substitutes for one another.

• monopoly

• industry

• cartel

• demand field

• cooperative

Question 2.

Using the market approach, ________ are companies that satisfy the same customer need.

• partners

• entrepreneurs

• innovators

• followers

• competitors

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 71 times

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tlaster

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More solutions for this book are available here

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jacksonfive09 Author

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This site is awesome!

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tlaster

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Good luck on the rest

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