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coolcat coolcat
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5 years ago

Question 1.

Wal-Mart is perhaps one of the best illustrations of the threat of ________ found in Porter's model.

• substitute products

• intense segment rivalry

• new entrants

• suppliers' growing bargaining power

• buyers' growing bargaining power

Question 2.

A segment is unattractive if the company's suppliers are able to raise prices or reduce quantity supplied. Which of the following is the best illustration of the threat of suppliers' growing bargaining power?

• The U.S. Post Office has merged package operations with FedEx.

• McDonald's is the largest fast-food franchise and is still growing.

• Oil companies must purchase a significant amount of their product from OPEC.

• Wal-Mart has almost no competitors in its marketspace.

• Sears unsuccessfully attempted to compete with Wal-Mart and Kmart.
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Marketing Management

Marketing Management


Edition: 13th
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mnp2357mnp2357
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