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asjstr asjstr
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5 years ago

Question 1.

A group of firms following the same strategy in a given target market is called a(n) ________.

• strategic group

• cartel

• cooperative

• informal alliance

• cabal

Question 2.

An example of a strategic group in the appliance industry would be one where ________.

• multinational operations are mandated

• there is a value orientation rather than a cost orientation

• competitors have broad lines, medium manufacturing costs, low service responsibility, and low prices

• a common promotional theme is used

• there is a large franchised dealer system
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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Mtoney9Mtoney9
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