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wildcat290 wildcat290
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Question 1.

Once a company has identified its main competitors and their strategies, it must next ask: ________?

• What is the attrition rate in the market

• What are the competitors' objectives

• What are the competitive promotion schemes

• What are the competitive brand attributes

• What are the subtle market entrance requirements

Question 2.

In general, a company should monitor the following variables when analyzing competitors: ________, share of heart, and share of market.

• share of mind

• share of demand

• share of profits

• share of promotion

• share of universe
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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meigsflameigsfla
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wildcat290 Author
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