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Posts: 71
A week ago
Because the cost of buying higher market share may far exceed its revenue value, a company should consider four factors before pursuing increased market share.  These include all of the following EXCEPT ________.

• the effect of increased market share on actual and perceived quality

• the possibility of provoking antitrust action

• economic cost

• pursuing the wrong marketing-mix strategy

• the likelihood that an award-winning promotional campaign can be generated
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Marketing Management
Edition: 13th
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wrote...
Posts: 62
A week ago
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the likelihood that an award-winning promotional campaign can be generated
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wrote...
A week ago
Exactly what I needed for my project, TYSM
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