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Home Q & A Board Other Fields Homework Help Business Marketing
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nyounger nyounger
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5 years ago

Question 1.

A market nicher is considered to be a(n) ________ specialist if the firm specializes in producing a certain type of product or product feature such as Rent-a-Wreck that rents only "beat-up" cars.

• product-feature

• customer-size

• channel

• vertical-level

• end-user

Question 2.

Which of the following types of companies is characterized as having a "fighter orientation?"

• Distribution centered

• Niche centered

• Promotion centered

• Competitor centered

• Customer centered
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kutthroat K.Kutthroat K.
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nyounger Author
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#2
5 years ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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