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2 months ago

Question 1.

Companies that make steady gains in mind share and heart share will inevitably make gains in market share and profitability.

• true

• false

Question 2.

Firms should only ever target weak competitors in order to maximize the return on their competitive investments.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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2 months ago
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Answer 1

true

Answer 2

false
1
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