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As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers ...

caillacakes

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As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers ...

Question 1.

Although marketers assume well-known brands are distinctive in consumers' minds, unless a dominant firm enjoys a legal monopoly, it must maintain constant vigilance.

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Question 2.

As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers who have never used the product.

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Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 95 times

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caillacakes Author

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This calls for a celebration Person Raising Both Hands in Celebration

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Just got PERFECT on my quiz

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Smart ... Thanks!

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