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victor.m.rojas2 victor.m.rojas2
wrote...
Posts: 513
5 years ago

Question 1.

Successful blue-ocean thinkers take advantage of three platforms on which value innovation can take place: physical product, service, and ________.

• consumer perception

• prestige

• advertising

• manufacturing

• delivery

Question 2.

When a buyer thinks of performance running shoes, the first name that comes to mind is Nike.  In this example, Nike has a high ________.

• share of mind

• share of heart

• share of innovation

• share of market

• share of pocketbook
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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1 Reply
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crdsacrdsa
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Posts: 370
5 years ago
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