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2 months ago

Question 1.

You are about to change the emphasis of your organization from a competitor-centered company to a customer-centered one. What are the advantages to making such a switch?

Question 2.

Marketing planning begins with the formulation of an offering to ________ target customers' needs or wants.

• comprehend

• compete with

• capture

• meet

• undermine
Source  Download
Marketing Management
Edition: 13th
Authors:
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wrote...
Posts: 170
2 months ago
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Answer 1

The advantages of the customer-centered company are that it is in a better position to identify new opportunities and set a course that promises to deliver long-run profits. By monitoring customer needs, it can decide which customer groups and emerging needs are the most important to serve, given its resources and objectives.

Answer 2

meet
1
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