Ask a Question
  
  
  
Top Posters
Since Sunday
11
11
10
10
10
10
9
9
9
9
9
9
New Topic  
wrote...
Posts: 65
Rep: 5 0
A week ago

Question 1.

You are about to change the emphasis of your organization from a competitor-centered company to a customer-centered one. What are the advantages to making such a switch?

Question 2.

Marketing planning begins with the formulation of an offering to ________ target customers' needs or wants.

• comprehend

• compete with

• capture

• meet

• undermine
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 11 times
1 Reply
Replies
Answer verified by a subject expert
wrote...
Posts: 72
A week ago
Sign in or Sign up in seconds to unlock everything.

Answer 1

The advantages of the customer-centered company are that it is in a better position to identify new opportunities and set a course that promises to deliver long-run profits. By monitoring customer needs, it can decide which customer groups and emerging needs are the most important to serve, given its resources and objectives.

Answer 2

meet
1
Related Topics
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  59 People Browsing
 123 Signed Up Today
Related Images
 121
 24
Your Opinion
Who's your favorite biologist?
Votes: 30