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Because they are intangible, durable goods normally require more quality control, supplier ...

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Because they are intangible, durable goods normally require more quality control, supplier ...

Question 1.

Durable products normally require more personal selling and service and more seller guarantees than nondurable goods.

• true

• false

Question 2.

Because they are intangible, durable goods normally require more quality control, supplier credibility, and adaptability than either services or nondurable goods.

• true

• false

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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