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If the physical product cannot be easily differentiated, the key to competitive advantage lies in ...

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If the physical product cannot be easily differentiated, the key to competitive advantage lies in ...

Question 1.

The homogeneity of natural materials limits the amount of demand-creation activity that producers undertake.

• true

• false

Question 2.

If the physical product cannot be easily differentiated, the key to competitive advantage lies in the pricing of the related "services" provided by the manufacturer.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 76 times

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eltoro

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More solutions for this book are available here

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dupoyjohn134 Author

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Smart ... Thanks!

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