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dupoyjohn134 dupoyjohn134
wrote...
Posts: 536
5 years ago

Question 1.

The homogeneity of natural materials limits the amount of demand-creation activity that producers undertake.

• true

• false

Question 2.

If the physical product cannot be easily differentiated, the key to competitive advantage lies in the pricing of the related "services" provided by the manufacturer.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 68 times
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Answer verified by a subject expert
eltoroeltoro
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Posts: 375
5 years ago
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dupoyjohn134 Author
wrote...
5 years ago
Smart ... Thanks!
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