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A week ago

Question 1.

Every company's product line covers a certain part of the total possible range of products and consumer levels.

• true

• false

Question 2.

Companies in the "middle market" should never attempt to stretch their line in both directions.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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3 Replies
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Answer verified by a subject expert
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Posts: 70
A week ago
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Answer 1

true

Answer 2

false
1
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