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Home Q & A Board Other Fields Homework Help Business Marketing
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jaspinder kaur jaspinder kaur
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5 years ago

Question 1.

Every company's product line covers a certain part of the total possible range of products and consumer levels.

• true

• false

Question 2.

Companies in the "middle market" should never attempt to stretch their line in both directions.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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bli14bli14
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5 years ago
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jaspinder k. Author
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#2
5 years ago
Thank you
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