(Solved) A new product is advertised on the "infomercials" as being "the best cleaner money can buy" and ...

Question 1.

Sales of luxury goods such as perfumes, colognes, and aftershaves depend heavily upon their initial response by the consumer. A well-designed package can create convenience and promotional value. It has been called the "silent salesman." Which of the three levels of packaging is this "silent salesman"?

• Consumer

• Shipping

• Secondary

• Retailer

• Primary

Question 2.

A new product is advertised on the "infomercials" as being "the best cleaner money can buy" and "if not completely satisfied, return the product for a full refund, including shipping." The strategy of using a strong guarantee in this instance is sound because ________.

• it is an example of a misleading or false advertising and is illegal

• for a product that is not too well known, it is "good advertising" because the claims will be a small percentage of sales

• for a product that is not too well known it reduces the buyer's risk in purchasing

• it is just "advertising fluff" and the manufacturer has no intentions of refunding money

• the product is so superior to competition that there will be no claims for refunds

Home Search Q & A Board Gallery Resource Library Blog Dictionary Chat	Quick Links Start a Topic Latest Topics Unanswered Questions Courses Study Tools Browse by Textbook	Social Facebook YouTube Community Stats Who's Online Trending Staff	Help About Us Take the Tour Study Tips Posting Guidelines Terms and Policies Contact Us
Biology Forums - Study Force © 2010-2024 \| Powered by SMF \| SMF © 2015, Simple Machines \| Sitemap Biology-Forums.com is not affiliated with any publisher. Book covers, title and author names appear for reference only.

A new product is advertised on the "infomercials" as being "the best cleaner money can buy" and ...

Marketing Management

Related Topics