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2 months ago

Question 1.

In discussions with the packaging design team, it seems that they are unclear as to what should be included on the final product (consumer package) packaging. You list these objectives in a memo. List these objectives here.

Question 2.

Your service firm is contemplating adding a "guarantee" component. Members of senior management are unclear as to the marketing advantages of a guarantee. How would you convince members of senior management that a guarantee can provide a marketing advantage?
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Marketing Management
Edition: 13th
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2 months ago
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Answer 1

Labels must first identify the product or brand; the label might also grade the product. The label should describe the product and promote the product; and finally the label must contain all required government information.

Answer 2

Guarantees reduce the buyer's perceived risk. They suggest that the service/product is of high quality and that the company and its service performance are dependable.
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