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Your service firm is contemplating adding a "guarantee" component. Members of senior management ...

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Your service firm is contemplating adding a "guarantee" component. Members of senior management ...

Question 1.

In discussions with the packaging design team, it seems that they are unclear as to what should be included on the final product (consumer package) packaging. You list these objectives in a memo. List these objectives here.

Question 2.

Your service firm is contemplating adding a "guarantee" component. Members of senior management are unclear as to the marketing advantages of a guarantee. How would you convince members of senior management that a guarantee can provide a marketing advantage?

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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