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anthonydel117 anthonydel117
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5 years ago

Question 1.

As you contemplate the introduction of your company's newest services, you  think that the offering of a service guarantee would be a "marketing coup" and  completely surprise your competition. You remember that your marketing management text stated that guarantees are most effective in two situations. What are these two situations?

Question 2.

Service industries are everywhere. They include the government sector, private nonprofit sector, business sector, manufacturing sector, and the ________.

• temporary workers

• seasonal workers

• retail sector

• insurance salespeople

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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sarahlouhiggsarahlouhigg
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anthonydel117 Author
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#2
5 years ago
Appreciate the effort, thank you!
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