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Service industries are everywhere. They include the government sector, private nonprofit sector, ...

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Service industries are everywhere. They include the government sector, private nonprofit sector, ...

Question 1.

As you contemplate the introduction of your company's newest services, you think that the offering of a service guarantee would be a "marketing coup" and completely surprise your competition. You remember that your marketing management text stated that guarantees are most effective in two situations. What are these two situations?

Question 2.

Service industries are everywhere. They include the government sector, private nonprofit sector, business sector, manufacturing sector, and the ________.

• temporary workers

• seasonal workers

• retail sector

• insurance salespeople

• none of the above

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 81 times

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sarahlouhigg

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More solutions for this book are available here

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anthonydel117 Author

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Appreciate the effort, thank you!

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