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wrote...
Posts: 79
A week ago

Question 1.

As you contemplate the introduction of your company's newest services, you  think that the offering of a service guarantee would be a "marketing coup" and  completely surprise your competition. You remember that your marketing management text stated that guarantees are most effective in two situations. What are these two situations?

Question 2.

Service industries are everywhere. They include the government sector, private nonprofit sector, business sector, manufacturing sector, and the ________.

• temporary workers

• seasonal workers

• retail sector

• insurance salespeople

• none of the above
Source  Download
Marketing Management
Edition: 13th
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Answer verified by a subject expert
wrote...
Posts: 70
A week ago
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Answer 1

Guarantees are most effective when either the company or the product is not well known, so a "money-back" guarantee in that case would reduce the buyer's perceived risk and provide them with confidence in purchasing the product. The second area is when the product/service is superior to competition in quality and performance.


Answer 2

retail sector
1
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wrote...
A week ago
Appreciate the effort, thank you!
wrote...
A week ago
You're very welcome ... please mark the topic solved when you get a chance
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