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2 weeks ago

Question 1.

Services cannot be stored. This concept is unique to service marketers and is called ________.

• heterogeneity

• perishability

• intangibility

• standardization

• none of the above

Question 2.

To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies?

• Share services

• Manage demand levels through a reservation system

• Provide complementary services to waiting customers

• Differential pricing

• Cultivate nonpeak demand
Source  Download
Marketing Management
Edition: 13th
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wrote...
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2 weeks ago
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Answer 1

perishability

Answer 2

Share services
1
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