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Home Q & A Board Other Fields Homework Help Business Marketing
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BenAff BenAff
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5 years ago

Question 1.

Services cannot be stored. This concept is unique to service marketers and is called ________.

• heterogeneity

• perishability

• intangibility

• standardization

• none of the above

Question 2.

To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies?

• Share services

• Manage demand levels through a reservation system

• Provide complementary services to waiting customers

• Differential pricing

• Cultivate nonpeak demand
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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BakariBakari
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5 years ago
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BenAff Author
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5 years ago
Correct Slight Smile TY
Ivansitospeed@g
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Yesterday
Helped a lot
shimyshiguy
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2 hours ago
Thanks for your help!!
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