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Several strategies exist for managing supply and demand of services. List the strategies for both ...

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Several strategies exist for managing supply and demand of services. List the strategies for both ...

Question 1.

Manufacturers of equipment must provide product-support services. Product-support services are becoming a major battleground for competitive advantages. Firms that provide high-quality service outperform their less-service-orientated competitors. In service support programs, customers generally have three specific worries. List these three worries and briefly explain each.

Question 2.

Several strategies exist for managing supply and demand of services. List the strategies for both managing "supply" and then for managing "demand."

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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