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Crystalboo92 Crystalboo92
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5 years ago

Question 1.

Marketing academics and consultants Jeffrey Rayport and Bernie Jaworski believe that to deliver high levels of customer-perceived value, any customer-service interface should excel on four dimensions.  Define the term "customer-service interface" and identify the four dimensions on which it should excel.

Question 2.

Developing brand strategies for a service brand requires special attention to the elements of branding and marketing. Explain why it is different for branding a service versus a tangible product.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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DoggggDogggg
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5 years ago
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Crystalboo92 Author
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#2
5 years ago
Thanks
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