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dskmvld dskmvld
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5 years ago

Question 1.

A plumbing firm is considered a service firm because they are providing "services" to households and businesses. The service component then would fall into which one of the following categories of offerings?

• Tangible good with accompanying services

• Pure service

• Hybrid

• Pure tangible good

• Major service with accompanying minor goods and services

Question 2.

Some services are easy to evaluate by the consumer and others are not. Which one of the following would be considered high in credence qualities and thus hard to evaluate by the majority of consumers?

• A haircut

• A restaurant

• Decorating

• A medical diagnosis

• None of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Lori734Lori734
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5 years ago
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dskmvld Author
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#2
5 years ago
Good timing, thanks!
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