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victor.m.rojas2 victor.m.rojas2
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Posts: 513
5 years ago

Question 1.

Manufacturers of equipment must provide product-support services. Product-support services are becoming a major battleground for competitive advantages. Firms that provide high-quality service outperform their less-service-orientated competitors. In service support programs, customers generally have three specific worries. List these three worries and briefly explain each.

Question 2.

Several strategies exist for managing supply and demand of services. List the strategies for both managing "supply" and then for managing "demand."
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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osvaldoguzmanosvaldoguzman
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Posts: 410
5 years ago
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