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2 months ago

Question 1.

A firm must consider many factors in setting its pricing policy. We list these as a six-step process. Which of the following is NOT one of these steps?

• Selecting a pricing method

• Determining demand

• Researching reference prices in the target market

• Selecting the final price

• Selecting the pricing objective

Question 2.

A firm first decides where it wants to position its market offering. A company can pursue any of five major objectives through pricing. Which of the following is NOT one of these objectives?

• Survival

• Maximum current profit

• Predatory pricing

• Maximum market share

• Product-quality leadership
Source  Download
Marketing Management
Edition: 13th
Authors:
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wrote...
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2 months ago
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Answer 1

Researching reference prices in the target market

Answer 2

Predatory pricing
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2 months ago
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