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coolcat coolcat
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5 years ago

Question 1.

Pricing cues such as sale signs and prices that end in 9 become more influential when ________.

• prices are consistent year-round

• items have been on the market a long time

• they are employed frequently

• consumer price knowledge is poor

• items are purchased frequently

Question 2.

A firm must set a price for the first time when it develops a new product, when it introduces its regular product into a new distribution channel or geographical area, and when it ________.

• enters bids on new contract work

• raises prices due to cost escalation

• needs to increase bottom-line results

• changes styles

• rolls out an improved product
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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NashuaNashua
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5 years ago
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This site is awesome
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