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One of the traps of instituting a price decrease is when that low price buys market share in the short term. The same customers will shift to any lower-priced product that may come along. This trap is called ________.

• low-price trap

• shallow-pockets trap

• fragile-market-share trap

• market-loyalty trap

• low-quality trap
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Marketing Management
Edition: 13th
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3 months ago
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fragile-market-share trap
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