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Posts: 163
2 months ago
In markets that are characterized by products that are highly homogenous, how should a firm react to a competitor's price decline?

• Reduce services.

• Reduce product characteristics.

• Augment the product.

• Enhance services.

• Reduce product performance levels.
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Marketing Management
Edition: 13th
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2 months ago
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Augment the product.
1
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