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melinoma86 melinoma86
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5 years ago
Given strong consumer resistance to price hikes, marketers go to great lengths to find alternative approaches that will allow them to postpone a price increase. Which of the following is NOT one of these approaches?

• Shrink package sizes.

• Reduce or eliminate some product features.

• Demand upfront payment before shipping goods.

• Reduce or eliminate some services, such as free delivery.

• None of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Cele_1015Cele_1015
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5 years ago
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melinoma86 Author
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5 years ago
This helped my grade so much
wrote...
5 years ago
Perfect
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