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david fabos david fabos
wrote...
Posts: 498
5 years ago
Research on reference prices has found that "unpleasant surprises"—when perceived price is lower than the stated price—can have a greater impact on purchase likelihood than pleasant surprises.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 60 times
2 Replies
all is normal

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Replies
wrote...
5 years ago
true
david f. Author
wrote...
5 years ago
You make an excellent tutor!
all is normal
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